Danky
Project Name
Danky
Industry
Student Project - Team Project
Timeline
1.5 Months
The project involves developing a tropical beach-themed sub-brand to introduce three flavors of 0% alcohol beverages, including naming and label design. This new product line will be launched under the Wasaga Beach Brewing Company brand, complementing and reinforcing its signature beach-inspired identity.
Our goal is to create a distinctive range of CBD-infused, non-alcoholic craft beverages that blend the restorative properties of nature with the artistry of craft beverage making. Designed to be both a staple at social gatherings and a trusted choice for self-care, each product in the DANKY line is crafted for quality and enjoyment. The logo, featuring a smiley face within a circle of spray-painted, dripping paint, reinforces the brand’s playful edge. Embracing the unique benefits of our non-alcoholic, CBD-infused formula, our tagline, “I’m a HIGHbrid,” captures our innovative approach. The branding strategy for DANKY is to make it memorable, relatable, and fun.
Thank you for taking the time to explore this project!
