Dungeoneer's Pack
Project Name
Dungeoneer's Pack
Industry
Student Project - Team Project
Timeline
4 Months
The CMC project is a comprehensive, collaborative group initiative that integrates multiple courses across the curriculum, fostering interdisciplinary skills and teamwork. This extensive project encompasses areas such as strategic planning, brand discovery, packaging design, branding, infographics, and digital design.
The Dungeoneer’s Pack is a role-playing game kit inspired by Dungeons & Dragons, offering a simplified experience with pre-made settings and characters in a single, convenient package. The campaign’s concept, along with a carefully selected brand color palette, is applied consistently across packaging and marketing materials to capture and communicate the brand’s core identity of fun and adventure. This approach ensures an accessible and engaging introduction to role-playing games, appealing to both new players and seasoned fans seeking an easy-to-play, immersive experience.
Thank you for taking the time to explore this project!
