Lindt Chocolate
Project Name
Lindt Chocolate
Industry
Student Project
Timeline
3 Months
This project involves designing an innovative and unique packaging concept for a contemporary chocolate bar. Key design considerations include the latest printing technologies, era-inspired graphic elements, color systems, typography, optimal sizing, and container shape. The objective is to create a visually compelling and functional package that aligns with modern trends while effectively showcasing the product’s distinct identity.
The new packaging design draws inspiration from the playful patterns of the Memphis Era, with colors carefully selected to reflect each chocolate flavor. This vibrant design is crafted to capture consumer attention and enhance the appeal of a special edition chocolate variant, available exclusively during the holiday season. This limited-edition packaging not only highlights the product’s unique character but also creates a memorable holiday experience for chocolate lovers.
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