BSR 23 Transform
Project Name
BSR 2023 Transform
Industry
Student Project
Timeline
3 Months
The annual Sustainable Business Conference (BSR) primary target market is executives at companies around the world whose role is to implement environmental policy changes. The first step is a creative conference brandmark. The aim is to create a distinct identity that will be used on all marketing collateral such as, brochures, advertising, and signage.
The logo design draws inspiration from a leaf, symbolizing nature and a healthy planet, aligning with the campaign’s core theme. The selected color palette enhances the brand’s distinctiveness and memorability, ensuring a cohesive visual identity across all event marketing materials.
Thank you for taking the time to explore this project!
